Why your marketing AI should never publish without your approval
Full automation is the headline every AI marketing tool wants to claim. We deliberately do not: in MarketFlow AI nothing reaches your audience until a human has seen it and said yes — and the rule is enforced in code, not in a policy page.
What an approval gate prevents
Off-brand claims reaching customers, timing that fights the news cycle, slow drift away from your voice, and account-level mistakes you cannot undo. A ten-second review costs nothing next to retracting something your audience already saw.
How MarketFlow enforces it
Every agent run stops at awaiting-approval — there is no code path from a finished run to a published post that skips it. Publishing is tied to the approval record, draft images are watermarked until approval, and connected AI assistants get drafting tools only, never publish.
What we refuse to automate
No auto-publish mode even as an opt-in, no blanket 'approve all future posts' consent, no silent edits to already-published content, and no publishing to accounts you have not explicitly connected.
Frequently asked questions
- Doesn't an approval step defeat the point of automation?
- No — it moves the human's job from production to judgment. Maya does the research, drafting, design and scheduling; you spend minutes reviewing instead of hours creating.
- Can I turn off the approval requirement?
- No. Approval before publishing is enforced in the product itself, not as a setting. Every run stops at awaiting-approval and publishing always traces back to a specific approval.
- What stops publishing through a connected AI assistant?
- The same gate. External assistants connect through the published tool list on the Connect AI page, which grants drafting and scheduling-draft tools only.