Marketing microgrids to commercial buyers
A commercial microgrid is sold to a committee over a budget cycle, not to a homeowner over a weekend. Here is who has to say yes, what each of them reads, and how to stay visible for eighteen months.
Four people have to agree
Finance wants a defensible payback model, facilities wants outage response, sustainability wants board-ready numbers, operations wants install downtime. Publish something for each.
Case studies with real numbers
Load profile, system size, outage hours avoided and a payback range. One honest project write-up outperforms ten capability pages.
Make the feasibility study the first commitment
Nobody signs a microgrid off a contact form. Point every call to action at a scoped feasibility study instead of a generic quote request.