Home battery storage marketing: a seasonal demand playbook
Battery demand arrives in windows: a rebate opens, the power goes out, rates change, a credit expires. This playbook covers each window and the install-photo habit that fills the quiet weeks.
The four demand windows
Incentive changes, the week after a local outage, time-of-use rate shifts, and tax-credit deadlines adjusted for your install lead time.
Photos that convert
The finished wall, the labelled panel showing backed-up circuits, an app screen during a real event, and your own crew on site.
Savings claims that hold up
Show one customer's numbers with the rate plan, usage, system size and date stated, and present ranges rather than promises.